Tom's shoes Essay Example | Topics and Well Written Essays - 250 words

Tom's shoes - Essay Example These customers are conscious about socially credible and ethical business practices and therefore, prefer the way of operations of Tom’s Shoes. The company follows a One to One model in which it provides shoes to deprived children as a part of the charitable and ethical aspect of the company. Tom’s Shoes was found with the aim of providing a new pair of shoes to a child for every pair of shoes that is sold from the company. The charitable component of Tom’s Shoes is an important influencing factor of customer purchase decision when the customer is buying his/her first pair of shoes from the company. However, the charitable aspect becomes a much low impact buying factor in case of repeat purchases by the customers. The customer segment including socially conscious buyers is the main target segment for Tom’s Shoes which it taps through word of mouth publicity and other promotional tools. These are supported by the charitable aspects of the company. Cause ma rketing is an important marketing strategy used by Tom’s Shoes to attract the target customer group (Earle

To Shame or Not to Shame the Offenders Essay Example | Topics and Well Written Essays - 1000 words - 1

To Shame or Not to Shame the Offenders - Essay Example Tangney believes that shame discourages the offender to be better. While reading this article, the main question that lingered in mind is how we can discourage crime in society? In essence, it is crucial to shame individuals to deter crime in the society. Well, one way to discourage offenders from committing a crime is by imposing a structure where they understand that they will reap what they sowed. Thus, this paper seeks to discuss why it is important to shame offenders so that they can focus on the negative effects of their behavior.   I agree with Tangney article on how offenders are likely to be guilt when imprisoned for life. As this article puts it, this may increase brutalization in society and increase the crime rate. The act of imprisoning people to death may increase psychological problems and thus, this is likely to increase the rate of killing. The act is morally problematic and flawed especially with the cost linked to it. Tangney (571) believes that society should work hard to ensure that offenders understand their negative constructive feelings. For instance, the government may create a platform where offenders understand the painful impact they bring to others. Tangney believes that this would prevent people from committing the crime without having to imprison them for life.However, I believe that most offenders are selfish and they do not care about the person they are harming. For instance, one would go into a jewelry store and steal an expensive necklace. I believe that such a person understand th e negative consequences of his behaviors to others. In other instances, sex offenders are selfish and do not care about the consequences of their negative behaviors. They ignore the fact that the person they are sexually assaulting can be sexually infected or become pregnant. Based on my analysis, I believe that most offenders are fully aware of their actions and how they affect others. With this, I believe that offenders should suffer for their wrongdoings and in the case of murder; he or she deserves a death penalty (Cromie and Lynn 22). The measure of the punishments should depend upon the magnitude of the crime. The court should punish those in the wrong to deter crime in the society. Criminals should be punished for the wrongdoing and capital punishment or the death penalty should be imposed on those convicted of a severe crime. Capital punishment is justified to a nation as it deters murders from killing innocent people.